Our mission is to align with all Role Players in the industry to increase public awareness of the importance of the agricultural sector.
Our founder and CEO, Gerhard Kriel, with the support of Ambassador Pieter Moller and singer/songwriter Ambassador Muller Brandt (co-writer and performer of the Vriende song) promote the importance of Agriculture via various media channels, including our own FriendsTV Youtube channel.We have a reach of more than 100 000 viewers.
We offer various products under the “Friends of Agri” brand as an extension of our awareness campaign, as well as products from our network of supplier Friends of Agriculture. These products are available (*some also wholesale) on our Friends Online Shop.