A network of members providing support to farmers.

Our mission is to align with all Role Players in the industry to increase public awareness of the importance of the agricultural sector.

Our founder and CEO, Gerhard Kriel, with the support of Ambassador Pieter Moller and singer/songwriter Ambassador Muller Brandt (co-writer and performer of the Vriende song)  promote the importance of Agriculture via various media channels, including our own FriendsTV Youtube channel.We have a reach of more than 100 000 viewers.

We offer various products under the “Friends of Agri”  brand as an extension of our awareness campaign, as well as products from our network of supplier Friends of Agriculture. These products are available (*some also wholesale) on our Friends Online Shop.

  • Farm safety is a priority
  • Farm land matters are important
  • Our disaster fund supports farmers in need
  • We also provide a food fund
  • We run several projects to raise funds

Friends of Agriculture - a national support network originating from Free State agriculture

– Andries Vermeulen –


Friends of Agriculture - what we do

Friends of Agriculture is a support network established for everyone trading in the agricultural sector.

All South Africans – individuals, organisations or businesses – can join to help build this network through making available their skills or funds.

Friends of Agriculture’s primary purpose is to involve the larger public and manage perceptions of the agricultural sector.

All South Africans can contribute through their skills or financial support in order to bring South African agriculture to the attention of the public.

A first in South Africa

Friends of Agriculture is the only of its kind in South Africa.

An expert team

The initiative is driven by an expert team including Gerhard Kriel.

Several initiatives

From disaster funding to farm safety initiatives; become involved in any of our projects by offering donations or skills.

Countrywide member network

Friends of Agriculture consists of a network of friends who care for farmers across South Africa.


Several experts share their skills through presentations, webinars, TV and radio programs, and meetings with farmers.

Join us

Any individual or business can join as a Friend to support farmers through offering skills or making donations.

Agriculture was the first occupation of man, and as it embraces the whole earth, it is the foundation of all other industries.

– Edward W. Stewart –